Australians are being encouraged to book the perfect winter escape to the Whitsundays following the launch of a new interstate tourism campaign.

Minister for Tourism and Major Events Kate Jones said the $800,000 Every Shade of Perfect campaign would bring more visitors to the Whitsundays.

“Every Shade of Perfect captures the natural beauty of The Whitsundays, enticing travellers to experience one of Queensland’s most breathtaking tourist destinations,” Ms Jones.

“The campaign will feature on television in the key visitor markets of Sydney and Melbourne, online and in cinemas throughout Brisbane.

“The Palaszczuk Government recognises the importance of growing tourism in the Whitsundays because a strong tourism industry means more jobs for Queenslanders.”

Member for Mackay Julieanne Gilbert said the marketing campaign was good news for tourism in the region.

“I’m proud to be a part of government that is committed to growing tourism in the Mackay and Whitsunday region,” Mrs Gilbert said.

“Local tourism operators have been doing it tough so I welcome this campaign to attract more interstate visitors to our beautiful part of the country.”

The campaign is an initiative of Tourism and Events Queensland (TEQ) in partnership with Whitsundays Marketing and Development Limited (WMDL), Wotif.com and local industry.

TEQ CEO Leanne Coddington said the tourism campaign promoted the Whitsundays as one of the world’s leading tropical island and marine leisure holiday destinations.

“The Whitsundays is a tropical wonder, home to 74 islands and one of the world’s best beaches,” Ms Coddington said. 

“The destination is also accessible for many Australians who can sail, explore, dive, dine, relax and enjoy the laid-back lifestyle.

“TEQ is proud to partner with Wotif.com to provide Every Shade of Perfect holiday deals for travellers to warm up in the Whitsundays this winter.”

WMDL Executive Director Jeff Aquilina said the campaign would highlight the great holidays on offer in the region during the winter. 

“Whitsundays Marketing and Development is very excited to be partnering with TEQ, Wotif and our local industry operators to deliver this high-impact campaign. The campaign targets our key domestic markets of Sydney, Brisbane and Melbourne, and is designed to drive business to our local tourism operators during the winter months,” Mr Aquilina said.

“The strong TV and cinema components of the campaign really showcase the natural beauty of our region, and that imagery should certainly motivate Australians to consider a winter holiday in the Whitsundays.”  

The Every Shade of Perfect campaign will run from 11 May – 7 June 2015. For more information visit Queensland.com/Whitsundays.