What's On

Australian Travel News

Destination NSW Joins Instagram Carousel

  • Written by Chloe Woodgate


The NSW Government's tourism and major events agency Destination NSW has become the first Australian tourism organisation to join Instagram's brand new advertising format, Instagram Carousel, bringing stunning images of NSW to Instagram feeds across the country.

Minister for Trade, Tourism and Major Events Stuart Ayres said the new campaign with Instagram Carousel is another example of Destination NSW's leadership in tourism marketing.

“During the 30 days of the campaign, images of Sydney are expected to reach the Instagram feeds of the more than 5 million users across Australia, giving them additional incentive to plan a trip to Sydney, and helping the NSW Government work towards its target of doubling overnight visitor expenditure to the State by 2020,” Mr Ayres said.

“The campaign will help further boost visitation to Sydney from the domestic market which is an important part of the State's tourism mix. Sydney received more than 8.5 million domestic overnight visitors in the year ended December 2014, worth an estimated $6.1 billion to the NSW visitor economy,” he said.

First released in the USA in March 2015, Instagram Carousel places branded content within users' Instagram feeds, enabling them see multiple images telling a story, and click through to a website to learn more. The platform has just been released in Australia.

Destination NSW Chief Executive Officer Sandra Chipchase said, “Our creative for the new Instagram Carousel initiative is based on Destination NSW's highly successful 'Love Every Second in Sydney' campaign, which uses images of Sydney events, places and experiences to inspire people to plan a trip to our Harbour City.

“The images to be featured highlight tourism experiences including the Vivid Sydney Light Walk at Circular Quay, the Sydney Harbour Bridge, Sydney Opera House, Bondi Beach, and our city's outstanding shopping and waterside dining.

“These ads will help drive visitation to the Sydney.com website, which already receives almost 1 million visits per month. In conjunction with Visitnsw.com, the website is ranked first among Australia's State Tourism Organisation websites, attracting 46 per cent of all website traffic in this sector as at April 2015.”

Destination NSW's Instagram Carousel ads will be in market in Australia during the month of June.

More Articles ...

  1. Hertz Announces Organisational Changes in Asia Pacific
  2. New Tourism June 2015
  3. Accor Hotels Dominate Gourmet Traveller Hotel Guide for 2015
  4. Australia records highest arrivals growth in 10 years
  5. Qantas Gives Customers Unparalleled Access to Thousands of Magazines and Newspapers
  6. Choice Hotels Dominate at Tourism Accomodation Australia Awards
  7. Online Travel Leaders Speak At First-Ever TRAVELtech NZ
  8. QT Hotels & Resorts Works With Local Growers and Farmers
  9. Johnny Depp attends TOTEM by Cirque du Soleil in Brisbane
  10. Vivid Sydney Mobile App Launched in China
  11. Hire a Car With Qantas Points
  12. Air New Zealand and Tourism New Zealand Partnership
  13. Christine Manfield's Universal Flavours at the Sarojin
  14. Qantas Announces Supermodel Jessica Hart as Trend Consultant
  15. Dream Job of the Travel Ambassador
  16. Tourism Authority of Thailand is Seeking Travel Bloggers
  17. Lonely Planet Announces Launch of Lonely Planet Magazine
  18. 50 Percent Off Companion Cruise With Ecruising
  19. AFTA NTIA Finalists Announced
  20. Corroboree Greater China Underway
  21. Àni Villas Appoints the Unique Tourism Collection as Australian Representative
  22. Vivid Takes Over Accor's Harbour View Hotels
  23. Workshop: How to Become a Successful Travel Blogger | Sunday 7th June in Sydney
  24. The Soda Factory’s next Cover for a Cause
  25. Alice Springs Cup ready and racing
  26. Search for Australia’s best takeaway restaurant
  27. Hertz Gold Plus Rewards Program Receives Top Honours
  28. Hertz welcomes the Kia Carnival to the family
  29. Hertz Australia Appoints Maria Pantazis as regional travel sales manager

About Australia

Expert Pest Control Services in Melbourne: Keeping Your Home and Office Pest-Free

Pest infestations can be a major problem for Melbourne residents, causing damage to property, spre...

The Best Guide for Pilot Accessories Shop

You don't need to seek anywhere else if you're looking for the best pilot gear. Just come to this ...

The Best Essential Oil Set Guide

Nothing works better than essential oil sets to promote calmness, well-being, and relaxation. You ...

Finding the Finest Bathroom Accessories Near Me

You've come to the correct place if you're looking for the best bathroom accessories in town. It c...

Make the Most of Mother’s Day with These Thoughtful Gifts

Mother’s Day is the perfect opportunity to show your mom just how much you appreciate her and all ...

Essential Benefits of Regular Air Duct Cleaning

If you are one of those who ignore air duct cleaning, you have to remember that consequences inclu...

Create a Fun and Stylish Wardrobe with Urban Kidswear

Urban Kidswear is the perfect go-to for fashion-forward parents who want to create a fun and styli...

Discover the Power of a Water Filter for Clean and Pure Water

A water filter is a must-have for any household looking to improve its drinking water quality. Whe...

Exploring the Elegance of Silk: A Closer Look at This Luxurious Fabric

Silk is a luxurious fabric that has been prized for centuries due to its elegant drape, soft feel ...

Explore The Unique Properties of Smoky Quartz Crystals

Smoky quartz crystals are a magical and mysterious gemstone that has been used for centuries to pr...

Explore The Innovative Materials and Designs for Round Face Sunglasses

Round-face sunglasses are an absolute must-have in any fashionista's wardrobe. With their classic...

Overview of the Available Type of Abalone Variety

Abalone is a unique and fascinating sea creature found in oceans around the world. These molluscs ...