Wander Victoria
- Written by Victorian Government
Visit Victoria has launched a major destination marketing campaign, Wander Victoria, to promote regional Victoria. The new campaign aims to inspire Victorians – particularly Melburnians – to take time out to rediscover and reconnect with Victoria’s regions, advocating the simple pleasures and benefits of wandering through the diverse natural settings and experiences the State has to offer.
Watch the launch film and Wander Victoria here.
For more information see: Wandering why? Wandering where? Wandering who? The story behind the story, Wandering by theme Wander Victoria media kit and campaign website.
You can republish the text of this article online or in print for free with attribution. You just have to credit us by linking to us at http://www.visitvictoria.com if in Australia or http://www.visitmelbourne.com if elsewhere. Full license details.
Read more http://www.piecesofvictoria.com/2016/02/wandervictoria/
