What's On

  • Written by Kim Moore

Corroboree Greater China Underway With $2m Marketing Deal Between Tourism Australia and Cathay Pacific

11 May 2015. Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of a major aviation marketing deal with Cathay Pacific, which will see the two parties jointly invest A$2 million during 2015 promoting Australia to key overseas markets.

A key feature of the deal will see Hong Kong's national carrier provide tickets to support key Tourism Australia marketing activities, including flying more than 200 travel agents from North Asia to attend this year's Corroboree Greater China event.

Tourism Australia Managing Director, John O'Sullivan said the agreement represented the first time that Australia's national tourism organisation had signed a 'multi-market deal' with Cathay Pacific.

“Cathay Pacific is one of the world's most respected airlines and an aviation partner we're very keen to work with, especially given the strength of their footprint within North Asian. The deal provides a strong platform to further grow inbound tourism from some of Australia's most important inbound visitor markets,” he said.

The agreement also covers joint marketing activities in China, Hong Kong, Japan, Korea and the UK as well as destination content which will be used on Cathay Pacific's in-flight entertainment system.

Corroboree Greater China takes place between 12-15 May on Hamilton Island, which will plays host to 400 delegates, including 200 of Greater China's top travel agents, Australian tourism operators and travel media.

Organised by Tourism Australia, Hamilton Island and WMDL, with support from the Queensland Government through Tourism and Events Queensland, the event represents one of the largest annual international trade events staged in Australia.

During their stay delegates will participate in a three-day workshop, followed by a day exploring the Great Barrier Reef and tourism attractions of the Whitsundays. The Greater Chinese agents will then spend five days on familiarisation visits, between them visiting every state and territory.

About Australia

This City is a Heaven on Earth for People who Loves to Enjoy Museums, from Arts to Historical

Sydney, Australia, is famous for its iconic landmarks and stunning beaches, but beyond its natural...

Choosing The Best Dog Shampoo For Sensitive Skin

Dogs are not just pets; they are cherished members of our families. As responsible pet owners, it ...

Achieving Ethical Living With Vegan Gifts

In a world that is becoming increasingly aware of the environmental and ethical impact of our choi...

The Role of a Support Worker

One of the most important and rewarding jobs in the healthcare system is that of a support worker...

Flammable Liquid 3 with Picto Sticker Benefits

Flammable Liquid 3 with Picto Sticker benefits create incredible opportunities for industrial safe...

The Definitive Guide to Finding the Perfect Florist for Flower Delivery in Perth

Flowers have the power to transform any occasion into a memorable one, whether it's a birthday c...

Creating an Unforgettable Event in Sydney

Sydney, a bustling metropolis and Australia's most populous city, is renowned for its lively, di...

Transform Your Kitchen with Vibrant and Durable Glass Splashbacks from ASW

When it comes to giving your kitchen a fresh, contemporary look, investing in high-quality, vibr...

Why Has Egg Freezing Increased in Popularity?

International surrogacy offers a pathway to parenthood for individuals and couples who seek gestat...

Mastering the Future: Your Guide to the 300-430 Certification Exam

Introduction to the 300-430 Certification Exam The 300-430 certification exam is a pivotal milest...

The Environmental Impact of Ride-On Sweeper Use

In our advanced world, the mission for neatness and organization has prompted the broad utilizatio...

Women's Shorts: Breaking Fashion Barriers and Embracing Empowerment

In the world of fashion, few garments have undergone as remarkable an evolution as women's shorts...