What's On

The Times Real Estate

.

  • Written by Chloe Woodgate


The NSW Government's tourism and major events agency Destination NSW has become the first Australian tourism organisation to join Instagram's brand new advertising format, Instagram Carousel, bringing stunning images of NSW to Instagram feeds across the country.

Minister for Trade, Tourism and Major Events Stuart Ayres said the new campaign with Instagram Carousel is another example of Destination NSW's leadership in tourism marketing.

“During the 30 days of the campaign, images of Sydney are expected to reach the Instagram feeds of the more than 5 million users across Australia, giving them additional incentive to plan a trip to Sydney, and helping the NSW Government work towards its target of doubling overnight visitor expenditure to the State by 2020,” Mr Ayres said.

“The campaign will help further boost visitation to Sydney from the domestic market which is an important part of the State's tourism mix. Sydney received more than 8.5 million domestic overnight visitors in the year ended December 2014, worth an estimated $6.1 billion to the NSW visitor economy,” he said.

First released in the USA in March 2015, Instagram Carousel places branded content within users' Instagram feeds, enabling them see multiple images telling a story, and click through to a website to learn more. The platform has just been released in Australia.

Destination NSW Chief Executive Officer Sandra Chipchase said, “Our creative for the new Instagram Carousel initiative is based on Destination NSW's highly successful 'Love Every Second in Sydney' campaign, which uses images of Sydney events, places and experiences to inspire people to plan a trip to our Harbour City.

“The images to be featured highlight tourism experiences including the Vivid Sydney Light Walk at Circular Quay, the Sydney Harbour Bridge, Sydney Opera House, Bondi Beach, and our city's outstanding shopping and waterside dining.

“These ads will help drive visitation to the Sydney.com website, which already receives almost 1 million visits per month. In conjunction with Visitnsw.com, the website is ranked first among Australia's State Tourism Organisation websites, attracting 46 per cent of all website traffic in this sector as at April 2015.”

Destination NSW's Instagram Carousel ads will be in market in Australia during the month of June.

About Australia

Nissan Patrol Wreckers: Specialized Support for Patrol Enthusiasts

The dedicated market served by Nissan Patrol wreckers and general Patrol wreckers reflects this ic...

Why More Travellers Are Switching to Hybrid Caravans

As more travellers search for caravans for sale, hybrid caravans are redefining what it means to l...

CV Joints and Starter Solenoids: Essential Mechanical Components

Understanding critical components like CV joint assemblies and starter solenoid units helps 4WD ow...

Parabolic Leaf Springs and Terrain Tamer Suspension: Evolution in Ride Quality

The advancement from conventional leaf springs to parabolic leaf springs represents a significant ...

Construction Industry Safety Revolution Through VR Training

Australia's construction industry, contributing over $360 billion annually to the national economy...

Hiring a Caterer in Western Sydney: What You Need to Know

Hiring a caterer can feel overwhelming, especially in a region as large and diverse as Western Syd...

Hybrid, Pop Top or Hard Top – It's All About The Traveller

If you love hitting the open road and discovering new places to explore, you’ve no doubt considere...

Essential Features to Look for in a Family Caravan

With so many family caravan options available in today’s market, navigating caravan sales can be o...

What You Need to Know Before Taking Caravans Off Road

Exploring the rugged landscapes of Australia with an Australia off road caravan is an adventure li...

7 Reliable Content Writing Services in Rhode Island for Superior SEO Results

To make your website more visible and rank better, focus on creating great content. Content writing ...

Why Does Mental Health Seem to Get Worse as We Get Older?

Ageing has its perks—wisdom, experience, and maybe a bit more self-confidence. But there’s also th...

Preparing for a Chrissy Road Trip? Here’s Your ‘Safety To-Do List’

The holiday season is here and it’s time to get travelling! If there’s one thing Aussies excel at ...